The America at Home study is a nationally representative survey of U.S. adults, aged 25 – 74 years of age, with household incomes of $50,000+/year, conducted online.
Wave 1: April 2020 • 3,001 responses
Wave 2: October 2020 • 3,935 responses
Wave 3: October 2022 • 3,000 responses
Wave 4: May 2025 • 6,002 responses
The America at Home study directly tests consumer sentiment considering COVID-19 to understand the design changes consumers want in homes and communities. The study launched in the early days of COVID, was repeated in the peak of the pandemic and post-pandemic yielding repeatable consumer insights into the changing lifestyle preferences that will impact home and community going forward.
Kantar, the world’s leading data insights and consulting company, collaborated on Wave 2 and Wave 3 of the study to integrate its MindBase® consumer attitudinal segmentation into the data, exploring specific MindBase segment sentiment about home and lifestyle post-pandemic. The findings underscore the lasting nature of these changes post-pandemic and provide important insights for future home and community design.
Get to know the team behind some of the most prolific residential projects across the nation. From number one best-selling master-planned communities to award-winning multifamily home design, these innovators are leading the charge for the America at Home study.
Download full team bios here.
Dennis Steigerwalt
President
Housing Innovation Alliance
“We’re tuning into signals that reflect both lifestyle aspirations and the economic realities shaping today’s choices. By translating those insights into strategic growth opportunities, we’re creating better homes and driving stronger margins.”
We’re always on the road — see where we’re heading next. Want to book us to speak at your event? Please email info@americaathomestudy.com.
Please visit our media page for downloadable content, and learn more about the four waves of the America at Home study.
Want to take a deeper dive into the insights of our study, or have an upcoming project you’d like us to consult on? Please fill out the form, and we’ll be in touch.
