How We Build
With the launch of the America at Home study, we’re able to take profound insights from our results to create solutions that will have a lasting impact on homebuilding design. Explore our designs out in the wild.
Our Concept Homes
Our data-driven concept homes are designed and built to address the urgent need for more livable, sustainable, and attainable housing. Born from insights uncovered by the America at Home study, the only national longitudinal consumer study capturing early, peak, and post-COVID consumer perceptions of home. These homes exemplify a forward-thinking approach to homebuilding, with their design acting as a blueprint for nationwide learning and adoption.
Barnaby
Barnaby is the first intentionally-designed and constructed home based on findings from two waves of the America at Home study. The 2,600-square-foot, two-story home is designed for a hypothetical family with two working parents — one who works from home and the other outside the home. Design considerations and key decisions were driven by how the concept home could support safety, comfort, and wellness throughout.
The Picket Fence
The Picket Fence is a three-story urban townhome + accessory dwelling unit (ADU) in Pittsburgh informed by insights from 10,000 respondents over waves 1 through 3 of the America at Home study. The 660-square-foot ground level studio ADU and 2,007-square-foot two-story townhome target the “Trail Blazer” — a millennial demographic seeking a modern and sustainable space for active urban living.
Coming Soon
We’re always studying the data, crafting the next Concept Home. Stay tuned and watch this space for future updates.
Want to see the latest? Check out our news page.
Connect + Build
Interested in leveraging the power of this data to build these concept homes in your community? Email us!
Newsroom
Read the business, industry, and consumer media coverage of the America at Home study — the only longitudinal study of consumer behavior, values, and attitudes about home and community, accumulating nearly 10,000 responses nationwide during early, peak, and post-pandemic times — and the resulting concept homes that bring the study insights to life.
Let’s chat.
Want to take a deeper dive into the insights of our study, or have an upcoming project you’d like us to consult on? Please fill out the form, and we’ll be in touch.