In The News

Read the business, industry and consumer media coverage of the America at Home Study — the only longitudinal study of consumer behavior, values and attitudes about home and community, accumulating nearly 10,000 responses nationwide during early, peak, and post-pandemic times — and the resulting concept homes that bring the study insights to life.

NAHB Best In American Living

Living “life from home” Has Impacted Plans to Move and Desired Home Features

July 1, 2020

The experience of living “life from home” during the coronavirus pandemic has many Americans – both owners…

Multifamily Executive

Health and Wellness Real Estate is Moving from ‘Elective to Essential’

July 1, 2020

In early 2020, before the start of the COVID-19 pandemic, a team of designers from Evanston, Ill.–based…

Builder

America At Home: Millennials, Boomers Plan to Move Sooner Due to COVID

June 23, 2020

The study also examines consumer preferences for urban versus rural locations.

Forbes

A Clean Package Delivery Drop Zone And Other Things You’ll Want In Your Next Home

June 21, 2020

Study shows consumer concerns about health will change the way homes are designed post COVID

San Diego Business Journal

Pandemic Brings Changes In What People Want In Housing

June 15, 2020

Three San Diego women who are executives in companies that deal in commercial real estate…

Builder

America at Home: Almost Half of Renters Want to Buy a Home After COVID-19

June 12, 2020

A recent consumer study finds that 46% of respondents would now prefer to own versus rent…

Chicago Agent Magazine

New survey estimates post-COVID housing demand to be 2.1 million

June 10, 2020

As lockdowns end and life returns to the ‘new normal,’ fresh data is emerging that shows a paradigm shift…

Builder

America at Home: The Impacts of Coronavirus on Home and Community

June 3, 2020

Study unveils what home means to consumers and how this could impact future design and amenity features.

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