In The News

Read the business, industry and consumer media coverage of the America at Home Study — the only longitudinal study of consumer behavior, values and attitudes about home and community, accumulating nearly 10,000 responses nationwide during early, peak, and post-pandemic times — and the resulting concept homes that bring the study insights to life.

Builder

America at Home Study Partners with Garman Homes on Pandemic-Responsive Concept Home

April 15, 2021

Using the study’s findings, the team is building a physical concept home that will showcase how Americans…

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Builder

America at Home: Consumers Place More Importance on Well-Being

April 6, 2021

The second wave of the study breaks down health and wellness by generation and the impact of community.

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Builder

America at Home: Rising New-Home Demand from Renters

February 4, 2021

The second wave of the consumer study also shows an increased preference for attached homes…

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Forbes

After Months Of Staying Home, Here’s What Buyers Want, And What Changes The Game For Builders Beyond 2021

January 6, 2021

To look forward—to get a best glimpse now at the future of single-family housing in America—first look back.

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Builder

America At Home Study Shows Pandemic-Inspired Lasting Impacts on Home and Community Design

December 28, 2020

The follow-up consumer study details the behavior changes that are sticking around as well as the features…

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Multifamily Executive

Follow-Up America at Home Study Underscores Changing Housing Attitudes

November 24, 2020

Home became everything when stay-at-home orders were issued in the spring due to the COVID-19 pandemic…

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Urban Land

What U.S. Consumers Are Saying about the Shifting Demand for Housing

August 17, 2020

A Garman Homes community in North Carolina’s Raleigh/Durham area featuring newly constructed detached homes…

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GlobeSt.

Study Reveals How Owners View Home Investments

July 13, 2020

Developed by three women leaders in the homebuilding industry, the America at Home Study…

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NAHB Best In American Living

Living “life from home” Has Impacted Plans to Move and Desired Home Features

July 1, 2020

The experience of living “life from home” during the coronavirus pandemic has many Americans – both owners…

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Multifamily Executive

Health and Wellness Real Estate is Moving from ‘Elective to Essential’

July 1, 2020

In early 2020, before the start of the COVID-19 pandemic, a team of designers from Evanston, Ill.–based…

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Builder

America At Home: Millennials, Boomers Plan to Move Sooner Due to COVID

June 23, 2020

The study also examines consumer preferences for urban versus rural locations.

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Forbes

A Clean Package Delivery Drop Zone And Other Things You’ll Want In Your Next Home

June 21, 2020

Study shows consumer concerns about health will change the way homes are designed post COVID

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