In The News

Read the business, industry and consumer media coverage of the America at Home Study — the only longitudinal study of consumer behavior, values and attitudes about home and community, accumulating nearly 10,000 responses nationwide during early, peak, and post-pandemic times — and the resulting concept homes that bring the study insights to life.

ProBuilder

Barnaby: The America at Home Study Concept Home

July 19, 2021

Follow the journey of building the America at Home Study concept home, completed within 60 days and fitted…

HomeLight

Creating Your Happy Place and Healthy Home With Wellness Design

June 30, 2021

Wellness design, once an idea, is now the ideal in home design…

Hunker

This House Is Designed To Respond To Pandemic Needs

May 12, 2021

The pandemic has greatly influenced how we view our homes, whether we’re rethinking our bedroom/office…

The Builders Daily

What’s In A Name? Garman Homes Pushes The Envelope

April 22, 2021

Vertical construction got underway this month on a house in Chatham Park, N.C., whose name is Barnaby. Here’s

Builder

America at Home Study Partners with Garman Homes on Pandemic-Responsive Concept Home

April 15, 2021

Using the study’s findings, the team is building a physical concept home that will showcase how Americans…

Builder

America at Home: Consumers Place More Importance on Well-Being

April 6, 2021

The second wave of the study breaks down health and wellness by generation and the impact of community.

Builder

America at Home: Rising New-Home Demand from Renters

February 4, 2021

The second wave of the consumer study also shows an increased preference for attached homes…

Forbes

After Months Of Staying Home, Here’s What Buyers Want, And What Changes The Game For Builders Beyond 2021

January 6, 2021

To look forward—to get a best glimpse now at the future of single-family housing in America—first look back.

Builder

America At Home Study Shows Pandemic-Inspired Lasting Impacts on Home and Community Design

December 28, 2020

The follow-up consumer study details the behavior changes that are sticking around as well as the features…

Multifamily Executive

Follow-Up America at Home Study Underscores Changing Housing Attitudes

November 24, 2020

Home became everything when stay-at-home orders were issued in the spring due to the COVID-19 pandemic…

Urban Land

What U.S. Consumers Are Saying about the Shifting Demand for Housing

August 17, 2020

A Garman Homes community in North Carolina’s Raleigh/Durham area featuring newly constructed detached homes…

GlobeSt.

Study Reveals How Owners View Home Investments

July 13, 2020

Developed by three women leaders in the homebuilding industry, the America at Home Study…

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In The News

Barnaby: The America at Home Study Concept Home

Creating Your Happy Place and Healthy Home With Wellness Design

This House Is Designed To Respond To Pandemic Needs

What’s In A Name? Garman Homes Pushes The Envelope

America at Home Study Partners with Garman Homes on Pandemic-Responsive Concept Home

America at Home: Consumers Place More Importance on Well-Being

America at Home: Rising New-Home Demand from Renters

After Months Of Staying Home, Here’s What Buyers Want, And What Changes The Game For Builders Beyond 2021

America At Home Study Shows Pandemic-Inspired Lasting Impacts on Home and Community Design

Follow-Up America at Home Study Underscores Changing Housing Attitudes

What U.S. Consumers Are Saying about the Shifting Demand for Housing

Study Reveals How Owners View Home Investments

Explore more America at Home

Let’s chat.